Yahni Wilson has joined the Opinions LTD team as manager of the company's newest testing center, located at the Staten Island Mall, Staten Island, New York. The Staten Island facility offers quantitative interviewing rooms, focus group and viewing room, flex place and sink booths. Yahni in an industry veteran who started her career in market research in 1999 as an interviewer. Within a few years she worked her way up the ranks and in 2005 became a facility manager. A people person and problem solver, Yahni previously worked at Quick Test/Heakin Research. NewsMR … [Read more...]

The marketing research and data analytics industry already has a helpful example of the costs of an overly broad data privacy law in the money spent attempting to comply with Europe’s General Data Protection Regulation (GDPR). A new study tries to quantify the cost of a comprehensive U.S. privacy law modeled on GDPR and the California Consumer Privacy Act (CCPA), the new law coming into effect in the Golden State on January 1, 2020. A study from the Information Technology and Innovation Foundation (ITIF) “estimates that if Congress were to pass legislation … [Read more...]

Please Join Us on September 25 5:30 - 8:30 p.m. at Labatt Breweries of Canada 207 Queens Quay W, Toronto Beer, soft drinks and appetizers will be provided. Catch-up with friends and colleagues and find out more about the Insights Association! RSVP Below Online Form - B&BRSVP   Chapter EventWed. September 25, 2019 5:30 PM to 8:30 PMKantarLabattLabatt Breweries of Canada … [Read more...]

Potentiate has announced the appointment of Ray Poynter as Chief Research Officer. Ray will be responsible for driving Potentiate’s product innovation, research techniques, team education agenda and supporting on client engagements. Ray’s experience spans an impressive 40 years in the marketing and market research industry. Henry Cheang, Chairman of Potentiate, says “I’m very excited Ray is joining our team. His experience, thinking and personality is a great fit for Potentiate and we’re looking forward to sharing Ray’s expertise … [Read more...]

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and … [Read more...]

At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Increasingly, a key part of the answer is: an integrated ecosystem for your tech stack. Software has eaten the world, as … [Read more...]

I’ve been doing a lot of research and thinking this year about how consumer behavior has changed, and how businesses can take advantage of these shifts to grow better and faster. So often, sweeping shifts in business strategy begin with subtle shifts in our own lives. To explain what I mean, let me tell you about a typical night in my house. HubSpot is dog friendly, so everyday I bring my dog Romeo to the office and then, at day’s end, we ride home together in a Lyft. At home, we fire up the Grateful Dead on Spotify. I head to the kitchen and Romeo goes … [Read more...]

Earning high-quality backlinks is probably the most challenging part of SEO. That's because a link to another website is more than just a link -- it's a vote of confidence, a recommendation, a way for publishers to say to their readers: "Here's a source I trust. Go check it out yourself." It's incredibly difficult to get that kind of endorsement, especially for small businesses or startups. But if you want to boost your SEO performance, you need to make sure you consistently earn high-quality backlinks to your website, better and faster than your competition. In … [Read more...]

For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you're "volunteered" to do it. And you've got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow. That sound good? I’ve been in … [Read more...]

According to Instagram, one-third of the platform's most-viewed Stories are from businesses. Why could this be? As people are increasingly using social media to research prospective purchases, Instagram Stories serves as an outlet for brands to creatively show their products, services, or happy customers in action. Branded Instagram Stories also enable audiences to learn more about topics related to your brand's industry. Helpful and valuable content might also allow prospective buyers to trust your brand more. And as video marketing becomes more and more … [Read more...]